Thursday, December 01, 2005
TREVISO - End of a Short, Sweet Life
For the apparently all too few patrons of that brief flaring star of Prince George cafes,Treviso, any joys of this Yuletide not already dampened by the shenanigans of Mssrs. Martin, Layton, Harper and Duceppe, have been severely reduced by its recent closing. Apparently named for an Italian city about PG's size, Treviso unabashedly called itself, "...where Prince George meets the world." Alas, not often enough.
More than any other cafe in BC's Northern Capital, Treviso dripped ambience. Red couches arranged in little alcoves, separated by sheer curtains; avant-garde art adorning the loft-like space; even TV in the john; super sophisticated mags for your idling pleasure; Friday and Saturday night light jazz piano; fine coffee, an electic snacky kind of menu ranging from homemade wonton soup to baguette sandwiches, and - drum roll please - simply the best damn milkshakes this side of heaven. But now, like snow upon the desert's dusty face, gone, lighting a little hour or two, it's gone.
The hens-teeth scarce customers who frequented Treviso while broken-hearted, cannot be surprised at this passing. There were probably a dozen alcoves that could have seated 4 or 5 friends each and yet I never saw more than a handful of folks partaking in the whole echoing chamber. What would have been an otherwise comfy atmosphere was quite dimished by this client deficit and the sense of foreboding it created.
Like the old mostly overly simplistic adage goes, Treviso's problem was "location, location, location." The far from anything else mini-mall Treviso was in has other vacancies as well as several tenants whose customers would come and find them no matter where they were situated - All Mobile Veterinary Clinic, Ospika Pets and Papyrus printing and copying. But none of these generate the flow of walk-by traffic that Treviso desperately needed.
I never even knew the owner-operator's name but I want to thank him for his pluck, his panache and milkshakes that made a bigger person out of me.